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How to market your small business ?
Are you running a small business ? And wonder why your efforts and posts go unseen on social media ? If you want to market your small business, you have to think beyond what you want.
Reason of low response rate : Unsynchronization
You want sales of products. But Your customers need more than just your product. They need information.
Here is what you do to market your small business
- Showcase your products
- Give offers and discounts
- Pay for professional photoshoots, shoutouts and influencers
- Maintain good profile aesthetics
Is that enough to reach your customers and get sales ? You have to stop thinking of social media as a mere product catalog . Mix education with your glamour in the process. Take leverage of your knowledge
Some examples
- ‘ 3 Ways to Use ‘ this ______ in 3 different seasons.
- ‘5 occasions’ on which you can wear _______
- ‘ Do It Yourself ‘ steps with _______ to save money spent on overpriced stylists
- ‘ Diet plan’ to reduce your weight with ______ in 1 month
Fill in the blanks with your product. This is just one way to do it. Other ways of being relevant and more social with your audience can include
- Targeting locally
- Showing your self on camera and building a personal brand
- Customer/Problem specific product listings and detailed captions
Start leveraging your knowledge.